Staff & lead
product designer
head of creative
already part
of your story, you just
didn’t press play
yet
of your story, you just
didn’t press play
yet
available for full time hire
no freelancing
I operate at the intersection of Product Strategy, UX Thinking, UI Systems and Creative Direction.
My strength lies in turning abstract visions into high-impact digital experiences — while leading multidisciplinary teams across product, design and motion.
My background blends : product design, animation, sound, branding and entrepreneurship — allowing me to bridge strategy and execution with efficiency and flair.
With 16 years of experience, I’ve built and run a creative studio, collaborated with Fortune 500 brands and public institutions, and led cross-functional design projects from MVP scoping to full-scale platform delivery.
Over the past 16 years, I’ve worked with companies like Red Bull, Renault, Galeries Lafayette, Warner Bros, Hyundai and many more, bringing creative ideas to life through design, storytelling and user-centered thinking.
No matter the project, I apply the same principles: ownership, alignment before execution, user empathy over assumptions, and communication at every step. I like to move fast — but never without a clear system.
Clarify product direction, define creative ambition, design strategy
Collaborate with PMs & leads, connect design to business outcomes
Lead rituals, mentor team, foster creative excellence
Systemize production, ensure delivery consistency & quality
Oversee handoff, close loops with dev & stakeholders
Collect user insights, market analysis, usage data
Define scope, business impact, job-to-be-done
Prioritize roadmap, define MVP, align feasibility
Wireframes, prototypes, flows, design decisions
Usability tests, A/B, continuous improvement
Draft journeys, structure flows & screen logic
Build zoning, hierarchies, skeleton screens
Create visuals, spacing, tokens & patterns
Componentization, responsive logic, design tokens
Specs, inspect tools, feedback post-dev
Key ideas, emotion, motion logic
Art direction, assets, rigging base
Dynamics, transitions, polish
Add VO/SFX/music, mix and master
Lottie, MP4, JSON, handoff to dev
Storyline, core idea, conceptual coherence
Align brand, audience, format, mood
Ensure quality, push creativity, team reviews
Ensure cohesion across print, digital, motion
Approvals, exports, handoff to clients / prod
I’m open to remote full-time roles as Staff Product Designer, Lead Designer, or Head of Design & Creative Director — depending on your needs.
I thrive in environments that value clarity, autonomy, and creative problem-solving, and I bring a cross-functional skillset that bridges design, motion, product, and strategy.
Fully remote-ready, with a home studio setup more equipped than most startups.
